AI Insights · Timothy · January 2023
Top 5 Drawing & Coloring Apps on iOS in New Zealand: Q4 2022
Explore the performance of the top 5 drawing and coloring apps on iOS in New Zealand for Q4 2022, including trends in downloads, revenue, and active users.
In Q4 2022, the top five drawing and coloring apps on iOS in New Zealand demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how these apps fared:
Color by Number：Coloring Games experienced a steady increase in weekly revenue, peaking at approximately $301 in the week of December 5. Weekly downloads showed fluctuations, starting at 594 and dipping to 356 by the end of November, but rebounding to 696 in the final week of December. Active users also followed a similar pattern, declining from 2.5K in late September to 2.2K by the end of November, before rising to nearly 2.9K by the end of the year.
For Crayola Create and Play, weekly revenue peaked at around $264 in mid-December. Downloads saw a significant increase early in the quarter, reaching 314 in late October but then dropped to around 79 by the end of November, before stabilizing around 132 in the last week of December. Active users followed a similar trend, peaking at 367 in late October and then decreasing to 194 by the end of December.
Disney Coloring World had a notable spike in revenue during the first week of December, reaching $336. Downloads were highest in late October at 442 and remained relatively stable, ending the quarter at 320. Weekly active users saw a peak of 748 in late October, with a slight decline to 596 by the end of December.
Colorfy: Coloring Book Games showed a consistent revenue trend, peaking at $231 in late September and ending the quarter at $169. Downloads were relatively stable, with a slight peak of 222 in late September and a consistent decline, finishing the quarter at 178. Active users saw a peak of 549 in early October, decreasing to 408 by the end of December.
Finally, Adult Coloring Book - Pigment experienced a peak in revenue at $237 in the last week of December. Downloads fluctuated, peaking at 139 in mid-October and ending at 81 in the final week of December. Active users showed a peak of 180 in early October, with a decline to 135 by the end of the year.
These insights are powered by Sensor Tower, where more detailed data and analysis can be found.
